Spar, the leading symbol group in the UK, is launching a new line of household cleaning and paper products under its own brand.
Launched in stores this week, the Spar own-brand household product line will be relaunched under a new line called SPAR Home +.
Amrit Rebello, Senior Brand Manager, Spar UK, said: “The total home care category has seen significant growth (YOYOY year over year), following an increase in purchases at the start of the pandemic. . The strongest growth in the category is in household cleaning, covering the kitchen, bathroom, multi-use and flooring.
“Over the past 12 to 18 months, we’ve seen how much demand has grown for products with disinfectant properties, including disinfectants, bleach and general-purpose cleaners. To help these products stand out in store and to allow customers to actively recognize the range, we have created a new design that incorporates a new sub-assembly for Spar, called Spar Home +. The + sign represents power, a key aspect of what customers expect from cleaning products, ”she added.
The new Spar Home + range is very expensive compared to domestic brands, providing customers with great products without having to compromise on quality.
Responding to key customer needs, the new range of twelve cleaning products is ideal for everyday use and includes the following ranges: heavy bleach, dishwashing liquid, fabric softener, antiseptic disinfectant, liquid toilet cleaner, antibacterial wipes and cleaning spray, surface trigger multi-spray and dishwasher tablets.