Dubai Design Week – an annual event celebrating and promoting design and creativity – took place earlier this month, with imaginative minds from around the world competing for the coveted Progress Prize at the Global Grad Show. This year’s winner, Twenty, aims to reduce the environmental costs of packaging and shipping household products, like shampoos or cleansers, by offering dry capsules and reusable containers – just add more. water and articles are ready for use.
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Considered the biggest creative festival in the Middle East, Dubai Design Week takes place across the city, with the festival’s hub in the Dubai Design District. The coveted Progress Prize competition celebrates the next generation of design talent while recognizing the impact of design on society and the environment.
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This year, the competition announced that Twenty – designed by Mirjam de Bruijn of Design Academy Eindhoven in the Netherlands – wins the Progress Award for a collection of dehydrated household products designed to reduce waste and unnecessary emissions by eliminating the content of water. The judges chose 20 of 150 selections from around the world, which they then shortlisted to 11 finalists.
Since most daily cleaning products contain at least 80% water, Twenty offers to eliminate waste and simplify production and transportation with a capsule that you can put in a bottle, add water then shake to create a cleaning liquid just as effective as a store-bought option.
“I designed Twenty for people like me who really want to be sustainable but also have busy lives and need products that are simple, economical, easy to use and that fit into their lifestyle,” said declared by Bruijn.
She added that she wanted Twenty to be the new standard in household cleaning products, and that she was working closely with the university to refine the product while talking with producers and retailers to adopt the perfect strategy to bring it to market. Brendan McGetrick, director and curator of the Global Grad Show, said Twenty is exceptional because it’s based on intelligent analysis of something we all need and take for granted.
Images via Twenty